Where Creative Meets Execution
I’m a brand marketer and creative producer with a focus on storytelling that connects and content that performs.
From full-scale campaigns to e-commerce strategy and visual execution, I help brands show up and stand out.
I’ve led campaigns across Certor Sports, working with powerhouse brands like Schutt, VICIS, and TUCCI. From creative direction and messaging to managing production and post-launch rollout, I’m all about building work that’s smart, sharp, and made to move people.
As a producer, I’ve been hands-on with campaign shoots from start to finish: scouting locations, managing crews, building shot lists, and making sure everything on set runs smoothly and stays on-brand. I love the energy of it all, balancing logistics and creativity to bring a vision to life.
I also bring a strong background in e-commerce, where I’ve led product launches, optimized digital strategy, and built content that converts. I understand how branding, storytelling, and performance marketing connect, and I enjoy working at that intersection.
And then there’s the lens. Photography has always been part of how I see the world and build creative work. Whether I’m shooting content myself or shaping the visual direction of a campaign, I think in frames, tones, and moments that feel real and resonate.
This portfolio is a look inside the work I love, where strategy meets creativity and brands show up in their best light.